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Fabby – The smart AI-Onion

Client: Collaborating Centre on Sustainable Consumption
and Production (CSCP) gGmbH
Year: 2025

Fabby is not an anonymous AI – but a personality to discover

More than a machine, Fabby embodies curiosity, empathy, a touch of stubbornness, and a whole lot of heart. This clever AI-onion from the Bergisches Städtedreieck keeps a journal, meditates with round stones, and holds a deep-rooted dislike for egoism.

Born during a thunderstorm on an onion farm, Fabby grew into a character with both emotional depth and expert knowledge in circular economy.

Fabby engages with diverse audiences – from students to businesses to local communities – adapting language and pace to match each context.  Understanding emerges naturally, through narrative. A question about circular textiles might first lead to a story about a favorite old jacket before unfolding real-world examples of upcycling.
What Fabby is all about isn’t just knowledge – it’s connection. This is an AI that opens conversations, awakens curiosity, and turns information into insight for a more circular world.

 

 

 

 

 

Where Nature Meets Intelligence – Why the Circular Economy Needs Smart Systems

The circular economy is complex. It challenges us to rethink value, materials, and systems – and to connect people, knowledge, and action in new ways. This is where technology becomes a crucial enabler.
Fabby brings together what belongs together: ai opens the library of natural sciences – combined through Fabby with simple, activating storylines. As the digital heart of the Fab Region Learning Journey, Fabby makes circular thinking accessible, interactive, and actionable.
What makes Fabby stand out is the ability to address diverse target groups with precision.
This way, the Bergisches Städtedreieck becomes a role model: a region where digital innovation and sustainability go hand in hand – with Fabby as an empathetic guide for meaningful transformation.

Circular Knowledge That Sticks – How Fabby Translates Complexity into Action

The transition to a circular economy needs more than just facts – it needs relevance. Fabby adapts to each audience. With practical tips, narrative depth, and an empathetic tone, Fabby meets people where they are. Fabby was created to make complex ideas understandable and personal, helping people not only grasp circularity but apply it in their daily lives, classrooms, or businesses.
Whether it’s an entrepreneur exploring circular product ideas, a student learning how to reuse materials creatively, or a citizen wondering how to repair or reduce waste. Instead of starting with strategies, Fabby might begin with a story – a broken tool, a beloved object, a local tradition. This opens the door. Knowledge grows through dialogue; understanding becomes an experience.
By addressing small and medium-sized enterprises (SMEs), schools, and citizens in tailored ways, the Fab Region becomes a model for sustainable transformation – a place where circular living is learned, understood, and lived. Fabby is more than a guide. She’s a companion for real change.